Feather
The Brand
Feel Flowers brings elegance and emotion to every occasion with bespoke floral arrangements that transform spaces and uplift moments. Their vision is to create memorable experiences through the beauty and language of flowers.
The Ask
Feel Flowers approached Branddefind for a full rebranding, seeking a fresh identity to represent their creativity and emotional connection with customers.
The Approach
Branddefind’s mission was to craft a logo and brand identity that aligned with the core values of Feel Flowers—creativity, emotion, and elegance. Our design strategy began with understanding the essence of their business: bringing joy and beauty through floral arrangements.
We initiated extensive market research, looking at trends in the floral industry and studying competitors. This ensured our approach was not only unique but positioned Feel Flowers as a leading name in the floral business. Our focus was on designing a timeless, modern logo that reflected the brand’s creativity while connecting emotionally with its audience.
The color palette was chosen to evoke feelings of warmth, elegance, and nature, with soft yet vibrant hues. The logo was designed with simplicity and sophistication, aiming to capture the essence of a blooming flower, symbolizing growth and elegance. The typography was carefully selected to be modern and approachable, yet classy enough to resonate with their target audience.
With these elements, we crafted a visual identity that promises to elevate Feel Flowers, ensuring their brand reflects their core values while appealing to a modern audience.
