Sugar & Salt cafe.
The Brand
A rapidly changing shopping ecosystem, a heightened concern for hygiene and an ever present need to deliver value for money is what led to the creation of Fidoo, India’s first app to bring the entire offline market for daily essentials, electronics and more to a single online platform.
The Conundrum
Armed with nothing but a solid business concept and a strong vision, our client approached us to build everything from the ground up.
The Branddefind Way Out
The process of building the brand identity began with work on the Brand Nomenclature. Post analyzing the target audience and having done the market research and days of effort we finally came up with the name ‘FIDOO’. With this name, we took a more nuanced approach towards building faith and loyalty with the customer. Fido, a Latin word, means trust and while this is a literal interpretation, the name intuitively also has a playful ring to it and is easy to recall.
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