RIYADH ROYAL .
The Brand
Riyadh Royal Restaurant offers a luxurious New York-style Italian dining experience in Riyadh, blending modern cuisine with an elegant ambiance, featuring indoor, outdoor, and private dining options.
The Ask
Create a brand identity that reflects Riyadh Royal Restaurant’s prestigious New York heritage and its sophisticated Italian cuisine.
The Approach
We began by delving deep into the restaurant’s Italian roots and its unique New York twist, understanding how to convey these elements through branding. The goal was to develop a seamless blend of elegance and modernity, reflecting the dual identity of Riyadh Royal Restaurant: a refined Italian eatery with the contemporary vibrance of New York.
Next, we crafted the visual identity. This included logo design, which needed to capture both the luxury and authenticity of the restaurant. The packaging and branding materials were meticulously curated to align with the restaurant’s upscale dining experience, using premium color palettes and typography.
The choice of font was made in favor of Proxima Nova. Its tall x-height and robustly rounded curves make it seem full (rather than sparse) and super easy to read.
Our design approach focused on storytelling—capturing the restaurant’s journey from New York to Riyadh. The branding embodies a cross-cultural fusion, visually narrating the tale of Italian culinary expertise meeting the urban sophistication of New York.
Finally, the packaging design mirrored the exclusivity and opulence of the dining experience, ensuring that every touchpoint, from menus to takeaways, communicates the Riyadh Royal Restaurant’s commitment to quality, luxury, and tradition.
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