As the brand is very picky with their flowers so as to ensure best quality and offer premium gifting experience to its audience, they wanted a team that could reflect the same in their visual representation. We identified that The Florists has characteristics of elegance, personal touch, freshness and quality. With this in mind we created a logo with a typeface that compliments the brand feel and gave it a final touch with a medallion floral motif, creating an elegant logo appropriate to the quality of their flowers. Also, to add a very floral and fresh tone to the brand we came up with the tagline — “Bloom in Forever”.

We decided on having two colours in the brand’s palette ­— “floral magenta”, representing the main product and “medallion”, representing the premium characteristic of the brand.

When the project wrapped up, The Florists had a gorgeous new brand identity that lent itself beautifully to marketing collateral.