Sugar & Salt Cafe
The Brand
Sugar & Salt Cafe is a chic and contemporary café in Abu Dhabi, known for its vibrant ambience and unique fusion of local and international flavours. The café aims to create a welcoming space for everyone.
The Ask
Reimagine the café’s brand identity to reflect its innovative menu and inclusive ethos, making it more recognizable and modern.
The Branddefind Way Out
Branddefind took a deep dive into understanding the essence of Sugar Salt Cafe, analyzing their offerings, customer base, and market trends. The solution was to create a logo and brand identity that perfectly encapsulated the cafe’s duality.
The chosen design represents the balance between tradition and modernity, while the color palette and typography evoke both warmth and sophistication. This holistic branding approach ensures a memorable customer experience, from the first glance at the logo to the final bite of food.
