SUGAR&SALT.
The Brand
Born in the heart of Abu Dhabi, Sugar & Salt is where flavours meet creativity. A fusion of tradition and innovation, we bring together the warmth of home with a modern twist on café culture.
Sugar and Salt – Based in Abu Dhabi, Sugar and Salt is dedicated to crafting products and services that resonate with the UAE’s local community. At Branddefind Company, we are excited to showcase their exceptional work, rooted in local culture and tradition, reflecting the vibrant spirit of the region. Together, we aim to elevate their brand, making a meaningful impact in the UAE market
The Ask
For Sugar & Salt, located in Abu Dhabi, we are driven by an unwavering commitment to excellence and innovation. Our approach is to craft a dynamic and engaging brand identity that resonates deeply with the local youth, creating a connection that is both vibrant and immersive.
The Approach
After thorough market research and identifying the core group of the client’s target audience, we proceeded with the branding and conceptualization. The first step in forming the brand identity was creating a name, and after extensive brainstorming, we finalized the name ‘Sugar & Salt’
We developed a unique brand identity for Sugar & Salt that resonates with their core values and market positioning. From logo design to brand voice, every element reflects the essence of their brand.
Scroll down to explore the exquisite flavors and delightful creations that Sugar & Salt has to offer
Scroll down for a sleek and modern aesthetic –
